WOMMA has created this awesome infographic that outlines what’s wrong with the way people think of Social Media ROI. To summarize, these are the three myths outlined in their infographic:
- Marketers believe that measuring ROI equates to measuring Likes and Followers
- Social Media ROI should be calculated the same way as ROI for TV and digital campaigns
- Social Media ROI should be measured independently
What’s social engagement worth?
The key is to measure, and to be accountable for the ROI on social media engagement. To see how a Senior Brand Manager got a handle on her social spend download the case study below.