attribution tracking

How to set up Polytab attribution tracking using Google Tag Manager in under 3 minutes

E-commerce companies of all stripes need guidance on where to direct their spending, at each stage of the customer journey, before and after the first sale. All it takes is 2 minutes, 21 seconds to get the complete view on marketing effectiveness. This post is part of a series on setting up your ecommerce website for attribution tracking. I will be doing a show-and-tell on installing the tracking pixel using…

Q&A at eTail West: Top questions on attribution from ecommerce retailers

We were manning our booth at the eTail West Trade show in Palm Springs in the picture above. I am from Chicago. Varun’s from Toronto. Can you tell by our smiles we have been enjoying the California sun?  🙂 Thanks to the eTail folks for running a fantastic show. And thank you! to all who stopped by our booth for a chat. We discussed business, talked about alliances, shared our respective experiences…

Do affiliates really deliver incremental sales? How to measure that impact?

I have written about affiliate marketing several months ago. I wanted to revisit the topic having recently worked with a client who is just starting an affiliate program. They raised a number of good questions. I had to answer the following: How to determine, who gets the credit for purchase? Coupon site affiliates – do they add value or are they a threat? Before I share my discoveries, here’s my primer…

Polytab marketing attribution

Marketing spend out of control? Meet us at Etail West to see how attribution helps you grow without blowing the budget.

Join us in Palm Springs, CA at eTail West, February 22 – 24 to see how to manage your marketing spend and grow your business profitably with Polytab attribution. We are at booth #918. Here are a couple of good reasons to stop by: See how to measure multi-channel marketing impact: The common questions from marketers and online retailers are about- digital marketing impact on phone sales, true impact of affiliates, shopper flow at each stage…

attribution tracking

Short on staff, tight on cash; How do mid-market retailers know where to spend their marketing budget?

Running a successful small/mid-sized retail business has always been a challenge. The information age has compounded the challenge. The consumer is just a click away from comparison pricing. A furniture retailer in my neighborhood has posted a note publicly that pictures are not permitted unless with permission of the salesperson. But the age of information has its rewards as well. Through popular digital channels any retailer can promote its wares to…

attribution tracking pixel

How to set up attribution tracking on a Bigcommerce site in under 3 minutes

E-commerce companies of all stripes need guidance on where to direct their spending, at each stage of the customer journey, before and after the first sale. All it takes is 2 minutes, 41 seconds to get the complete view on marketing effectiveness. This post is the first in a series on setting up your e-commerce website for attribution tracking. I will be doing a show-and-tell on installing the tracking pixel…

multichannel marketing

Here’s what happened: Good multichannel marketing practices that make your brand roar

I enjoy watching good ads but have to admit, it’s getting difficult to skim through all the popping ads, auto-play videos and such, bombarding through every possible channel. What makes the ad good? Does auto-play help or hurt your brand? This is part of the weekly pulse on multichannel marketing. Top quotes on multichannel marketing strategy – What works Mid November this year London (UK) hosted a Festival of Marketing. It’s a…

Can social and environmental responsibility deliver monetary value?

Couple days ago I spoke to my landlord about the absence of recycling carts by our building. As of now our household collects all recyclables in giant blue bags. Once we have  3/4 we take them to recycling drop-off center (on a bike trailer). We also compost our food waste, re-purpose containers and only use animal products that come from stress free, happy animals.  These are my personal values. The…

Peanuts Panorama

Here’s what happened: Instagram API Gold Rush, Autoplay videos, failure of Peanuts’ marketing strategy & the unstoppable Internet

Last weekend was turning DVD shelf into book shelf and found several seasons of the TV detective Monk. His favorite phrase when he untangles the mysteries of a crime is “here’s what happened”. To borrow Monk’s catchphrase – here’s what happened… in the world of media and advertising. *** Instagram opened API: Is it a Gold Rush?  Marty Swant writes, quality could become an issue with Instagram’s open API.  Facebook is not…

Why Google Analytics is the most expensive free tool for revenue attribution!

Google Analytics is a popular tool for measuring marketing performance. The set-up seems easy. Create the Google Analytics (GA) account and plug it in onto your website. It seems to be free but it could cost retailers down the road. Here’s why relying on GA alone for digital marketing budget allocation could hurt your business.  How Google Analytics works? There are four elements to Google Analytics: collection, processing, configuration and…