3 Myths of Social Media ROI [Infographic]

WOMMA has created this awesome infographic that outlines what’s wrong with the way people think of Social Media ROI. To summarize, these are the three myths outlined in their infographic: Marketers believe that measuring ROI equates to measuring Likes and Followers Social Media ROI should be calculated the same way as ROI for TV and digital campaigns Social Media ROI should be measured independently We have seen marketers make these…

[White Paper] Are You Correctly Measuring The Impact of Digital Marketing?

According to a recent study by Adobe, the two biggest challenges facing marketers are proving campaign effectiveness and understanding whether digital campaigns are working. CEOs are worried that digital marketing spend is increasing without a clear understanding of its revenue impact. Here are some common problems we hear from industry experts: We are struggling to prove that our digital campaigns are driving online and in-store sales. What is the incremental…

[Infographic] Are you sure your digital marketing is working?

According to a study by Adobe, only 9 percent of retailers are confident that their digital marketing is working. This is an alarming statistics given how widely digital marketing is used by retailers to reach customers. The situation is further worsened by the fact that 77 percent of marketers say that they are under pressure to prove campaign effectiveness. The infographic below from Adobe does a great job of showing…

Five Signs You Are Not Using Facebook Effectively

Most retailers are on Facebook in some capacity or the other. Some are more active than others and all of them are trying to increase sales through Facebook. If you are struggling to increase sales from Facebook, you may be making some of these basic mistakes: All you do is post images and status updates You don’t use it to enhance other marketing campaigns Your activity is no different than…

How to measure brand health and improve marketing ROI

Measuring brand health can be a key element in helping you improve your bottom line. The process of measuring brand health will help you understand how consumers perceive your brand -What are your perceived strengths and weaknesses? What do consumers value most? What do they hate most? The results of this exercise will greatly improve the effectiveness and ROI of your marketing campaigns. You will be able to capitalize on…

Infographic: Cost of Unhappy Customers

Unhappy customers are more influential than you may think. American business lost $537 billion due to unhappy customers. The good news is that there are many tools out there that will help you use data to build a loyal and happy customerbase. Before we get to that, take a look at the infographic: Source: http://www.entrepreneur.com/article/234603 Download the Loyalty Cookbook to understand how you can use the power of Big Data to…

Getting Repeat Sales With Big data

Entrepreneur.com wrote an excellent article on getting more sales by using the power of big data. In today’s competitive world, getting that first sale isn’t enough. You want repeat sales in order to get loyal customers and beat your competition. And getting that second sale, at times, turns out to be more difficult than getting the first one. The author talks about three ways to use big data to drive…

How to Increase Email Marketing Conversions?

Email marketing is still the king of digital marketing. It is the most effective digital marketing channel yet most businesses do not use it to its potential.  Follow these steps to make the most of your email campaigns. Customer Segmentation If you are sending one email to your entire subscriber base, you are leaving a lot of money on the table. You need to segment your customers and send different…