Infographic: Cost of Unhappy Customers

Unhappy customers are more influential than you may think. American business lost $537 billion due to unhappy customers. The good news is that there are many tools out there that will help you use data to build a loyal and happy customerbase. Before we get to that, take a look at the infographic: Source: http://www.entrepreneur.com/article/234603 Download the Loyalty Cookbook to understand how you can use the power of Big Data to…

Getting Repeat Sales With Big data

Entrepreneur.com wrote an excellent article on getting more sales by using the power of big data. In today’s competitive world, getting that first sale isn’t enough. You want repeat sales in order to get loyal customers and beat your competition. And getting that second sale, at times, turns out to be more difficult than getting the first one. The author talks about three ways to use big data to drive…

Infographic: How do you know if you have good customer data?

In today’s data-driven world, we all have at least some sort of data on our customers. We have made significant efforts to collect email addresses, Facebook IDs, demographic data, etc. But, how do you know if this data is any good? See the infographic below and decide for yourself. Did you relate more to Mr. Not-So-Sure? Do you want to see what complete customer data looks like? Click the link…

Infographic: What do customers really want from you (marketers)?

Expectations of consumers have changed with the rise of numerous touch points and channels. Consumers want a seamless experience regardless of the channel they choose to get in touch with you. We will stop talking now and let the infographic do all the work:   Source: www.cmo.com   Not sure where you stand relative to industry leaders? Try out the free assessment below.

You might be in trouble if your customer acquisition strategy hasn’t changed dramatically in the last few years…

A successful marketing strategy depends on two things: knowing what your customers want, and knowing where they can be found. Your marketing strategy should change as these two attributes change. In the past few years, there has been some change in what customers want, however, where they can be found has changed drastically. A few years back, customers were primarily using their desktop / laptop, and social media sites were…

Analytical Maturity Model for Marketing Processes

The marketing process maturity model presented below identifies the practices that distinguish laggards from leaders like Amazon.com, Netflix, Harrah’s Entertainment and Proctor & Gamble who are using data to continuously hone their strategy and beat the competition. The summary chart below represents the five stages in analytical maturity and the curve running through the graph represents the evolution path to achieving the Level 5 Optimized maturity stage. Click on the…

Four Things You Need to Do to Cut Fraud

Retail fraud is inevitable when transactions are conducted remotely and rely on each party trusting the other to carry through on their commitments for the transaction. Unfortunately with the growth in e-commerce and mobile commerce, the problem is getting worse. Businesses as diverse as Ice.com, Expedia and Footlocker have reported growing magnitude of friendly fraud chargebacks. Online insurance companies are exposed to misrepresentation fraud or even money launderingthrough their web…