The 4 fundamental data security pillars for cloud analytics

The cloud has been a great democratizer. Before the cloud option, business applications such as CRM and marketing intelligence were the exclusive domain of businesses who could fork out in the six-seven figures. The cloud has made it possible for small and medium sized businesses to get the same capabilities at a fraction of the cost. It isnt all sunshine and rainbows. Handling precious company data on the cloud is a…

Ghost Cities, Crop Yields, Big Data and Big Problems

A couple of days ago there was a news story on the housing bubble in China. The report spoke of Ghost Cities – row upon row of concrete towers that have mushroomed around the country in anticipation of an upwardly mobile population but with no living soul having yet taken up residence. Check out 24.864N, 102.7954E  to explore one such city in the Yunnan province. It is interesting though that the…

Top 5 Reasons that Telematics/Big Data are displacing market research

Consumer telematics is muscling in on traditional market research and for some very good reasons. If market research is like using a microscope then consumer telematics is like using the Hubble space telescope. To be more specific here are the five reasons that traditional market research and customer experience studies come up short. Reason #1: People lie “Lying” is a strong word. But the truth is that customer responses are…

Big Data need not link measurements to an individual (and that’s ok!)

Healthcare organizations in North America have been cautioning the public of the early onset of the flu season. In December the number of laboratory confirmed cases were up 3x over the same time the previous season and as of January 5, 40 deaths have been attributed to the flu in this province. Google Flutrends has been charting this for a while already and the spike is alarming. Noteworthy that the…

When the Sopranos met Big Data (and lost)

Some of the pre-Glee generation may remember the hit HBO series ‘the Sopranos’. I recently came across this clip and it cracked me up. It shows a couple of thugs who try to shake down a Starbucks-like coffee outlet, only to hit the wall. The “little guy” being driven out of business is the local goon. Was David Chase prescient or what? [Caution: Clip contains crude language which may be…

Five reasons that Big Data initiatives go wrong

Gartner’s 2012 hype cycle is not optimistic on Big Data*. The technology is shown as near the “peak of inflated expectations” just about to go over the cliff into the “trough of disillusionment”. The bubble seems ready to pop when the skepticism is so commonplace and the warnings so dire. Even so… this is as yet a young technology and it is difficult to predict its trajectory. I will however list the five…

Preventing shrinkage and reducing logistics risk with telematics

This time of the year, thoughts turn to gifts and gift giving. Usually it involves something expensive – and often it involves shipping to someone far away. That’s where it gets tricky. Remember the viral video of the Fedex guy tossing the computer monitor. That guy may have been the exception, but do we really know what happens behind the scenes? And that’s why we did this experiment. To capture,…

Things to consider when fighting collusion fraud

Editor’s note: An abridged version of this article appeared as a web exclusive in Claims Magazine (http://claimsmag.com) on Oct 11, 2009. North American companies have developed sophisticated processes and technology to detect claims fraud. There are a variety of analytical techniques to use against claims data, such as automated red flags, predictive modeling, rules based analysis, data mining and others. At the most basic level, companies use decision rules to…