You might be in trouble if your customer acquisition strategy hasn’t changed dramatically in the last few years…

A successful marketing strategy depends on two things: knowing what your customers want, and knowing where they can be found. Your marketing strategy should change as these two attributes change. In the past few years, there has been some change in what customers want, however, where they can be found has changed drastically. A few years back, customers were primarily using their desktop / laptop, and social media sites were…

Retail and the Big Data Revolution – An Infographic

This interesting infographic has some great statistics on how big data makes retailers more competitive. Some great take-a-ways: All retailers are gathering data from a variety of sources 54% says data has brought gains in multi-channel sales 64% say brand loyalty will be the largest gain they get through big data analytics 52% say they have been able to increase sales by offering the next logical item 54% are not…

The Marketer’s Guide to Actionable Data – An Infographic

Marketer’s know the importance of collecting data, but even though they know the importance of data 39% of marketers say their company’s data is collected too slowly or too infrequently and 29% say their company has too little or no consumer data. In addition to this even more marketers admit they are struggling to use data effectively in their marketing campaigns. 45% aren’t using data to personalize their marketing communications;…

Big Data, Big Profits – An Infographic

The infographic below, produced by McKinsey & Company, illustrates how data is used to decrease marketing costs and increase returns. As consumers use more and more technology in their purchasing decision there has been an increase in the data that is available to marketers. Companies that are able to leverage this data effectively in their marketing campaigns have been able to increase their returns. Here are some interesting statistics pulled…

Data Analysis for small and mid-sized businesses

If you are new to using data and analytics for marketing, the task can seem daunting and it’s easy to get overwhelmed by the quantity of data available. By using data you can make your marketing more effective and save money on your marketing budget. The term ‘big data’ has been used a lot recently, and the term itself can be intimidating. But big data does not mean lots of…

How do manufacturers fit into omni-channel marketing

With advancing technology and shifting customer behaviour the multi-channel environment is evolving into omni-channel marketing. Ensuring that consumers get a seamless consumer experience no matter what channel they are using is a challenge that retailers are starting to address by implementing omni-channel strategies across their organizations. How do manufacturers fall into this strategy? Is omni-channel something that manufacturers should be concerned with? Considering how intertwined manufacturers and retailers are they…

Customer behaviour in the omni-channel age – An infographic

The advent of smart phones and tablets has changed how people shop. It has blurred the lines between the offline and online worlds. Omni-channel marketing means that consumers are now browsing aisles in stores while reading online reviews on their smartphones before making a purchase. They are starting a transaction on their smartphones and finishing it on a computer. Customers are more aware than ever, when making a purchase they’ve…

The 4 fundamental data security pillars for cloud analytics

The cloud has been a great democratizer. Before the cloud option, business applications such as CRM and marketing intelligence were the exclusive domain of businesses who could fork out in the six-seven figures. The cloud has made it possible for small and medium sized businesses to get the same capabilities at a fraction of the cost. It isnt all sunshine and rainbows. Handling precious company data on the cloud is a…

Ghost Cities, Crop Yields, Big Data and Big Problems

A couple of days ago there was a news story on the housing bubble in China. The report spoke of Ghost Cities – row upon row of concrete towers that have mushroomed around the country in anticipation of an upwardly mobile population but with no living soul having yet taken up residence. Check out 24.864N, 102.7954E  to explore one such city in the Yunnan province. It is interesting though that the…

Top 5 Reasons that Telematics/Big Data are displacing market research

Consumer telematics is muscling in on traditional market research and for some very good reasons. If market research is like using a microscope then consumer telematics is like using the Hubble space telescope. To be more specific here are the five reasons that traditional market research and customer experience studies come up short. Reason #1: People lie “Lying” is a strong word. But the truth is that customer responses are…