Below is a good infographic outlining the marketing process for an ecommerce business. I think it’s a great best practices for marketing ecommerce businesses. If your sales are slipping or you have new aggressive sales quotas to meet the roadmap below will help you layout your marketing strategy.
One aspect I like about this infographic is that it also takes into consideration that there is no one size fits all marketing strategy. Try different marketing channel combinations and find what formula fits best with your market and product.
What channel combination have you had the most success with?
Now that you have a solid foundation for your ecommerce marketing download our marketing process blueprint here to help set-up your marketing campaign processes.