Digital Marketing weekly round up – January 27 – 31, 2014

Digital marketing newsDigital marketing can be overwhelming. Learning how to cut through the clutter and find the best combination of elements that works for your company is neccessary to have a successful marketing strategy. This week read how Hudson’s Bay is integrating it’s digital marketing throughout its enterprise. Find out what the trends for digital marketing are this year. What are the shopping expectations of millennials? What will be the fallout from the publicity revolving around the Office Max incident?

Hudson’s Bay Company sets up digital marketing division

Hudson’s Bay Company announced the creation of HBC Digital, a group responsible for digital commerce and marketing across the enterprise that will be led by Michael Burgess, newly appointed President of HBC Digital, reporting to the Office of the Chairman.

Source: http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=159186

What are the key digital trends for marketers in 2014?

The 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email.

The report is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.

Source: http://www.theguardian.com/media-network/adobe-partner-zone/digital-trends-marketing-2014

Survey: 53 Percent of Millennials Say Their Favorite Retailers Offer an Omnichannel Experience 

MerchantWarehouse and Retail Pro International announced the findings of a joint survey designed to identify the knowledge gap that exists among retailers and millennial shoppers.

Targeting millennial consumers, as well as U.S. retailers, the survey gathered insights on shopping preferences and retailer beliefs around attracting and engaging this particular shopping demographic.

Source: http://apparel.edgl.com/news/Survey–53-Percent-of-Millennials-Say-Their-Favorite-Retailers-Offer-an-Omnichannel-Experience90933

Will Big Data Marketing Practices Change After The Office Max Incident?

Could the publicity about the Seay letter could be the tipping point for consumers and government officials already concerned about how retailers collect and treat private data. The Federal Trade Commission and the U.S. Senate have already launched inquiries into the Target and Neiman Marcus attacks.

Source: http://www.retailsolutionsonline.com/doc/will-big-data-marketing-practices-change-after-office-max-incident-

Acknowledgment: Image of Newspapers B&W (5) by Jon S. used with permission under creative common license agreement.

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