Ecommerce Marketing Weekly Round Up:January 17 – 24, 2014

NewspaperIn this weeks featured articles:

– Read how Amazon is exploring using data to decrease shipping time
– Gain insight into how to use data in your online marketing campaign to increase your revenue
– Facebook’s Head of Retail Global Vertical Strategy offers his predictions for the evolution of online retail
– Learn how automated customer intelligence could change the retail industry
– Get a summary of NRF 2014 Read a summary of the results of the new global IBM Institute Business Value Global Consumer Study

Amazon Wants to Ship Your Package Before You Buy It knows you so well it wants to ship your next package before you order it.

The Seattle retailer in December gained a patent for what it calls “anticipatory shipping,” a method to start delivering packages even before customers click “buy.”


3 Valuable Data Resources That Provide Exponential Growth

Numbers do not lie, and when used correctly they can help an online marketing campaign grow quickly and profitably. Every online marketing campaign has an analytic goal related to growing the revenue and profit for a business.


The 3 Crucial Data Retail Trends of 2014

Retailers have refined the science of merchandising for hundreds of years, but the disruption of the Internet and ecommerce has been an enormous catalyst of change for the industry–and there are no signs of this slowing.

The art and science of ‘click and mortar’ is just beginning to take shape. In fact, according to eMarketer, more than 80 percent of shoppers who visit an ecommerce site do not know what they want to buy. Which means that in a $15 trillion global retail industry, there is a lot of opportunity.

In 2014, merchandising continues to reshape itself with three important trends: Discovery, Seasonality and Compression.


Customer Intelligence is the Key to Success

For the last few decades retailers have understood the need to know their customers. In one way or another, we have embraced this concept. Some of us are doing more email segmentation, others are doing display ad targeting and yet others are doing on-site messaging.

NRF 2014: Tailoring technology for omnichannel success

Engaging more deeply with customers, and offering a seamless capability no matter where or how they shop, is set to remain one of the biggest challenges for retailers in the year ahead according to experts at Retail’s ‘Big Show,’ the National Retail Federation’s 103nd Annual Convention & Expo that took place last week in New York.

Shoppers more willing to share data for a better omnichannel experience

Increasing numbers of shoppers are choosing to make purchases online and are happy to share their location and mobile phone details with retailers in exchange for value.

The new global IBM Institute Business Value Global Consumer Study found 27 per cent of respondents last shopped using an online channel, double that recorded in the previous year’s survey. By contrast, physical store shopping declined from 85 per cent to 72 per cent between 2012 and 2013.


Acknowledgment: Image of Newspapers B&W (5) by Jon S. used with permission under creative common license agreement.

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