Epson America Uses Big Data Analytics to Streamline Marketing Decisions

Epson America Uses Big Data Analytics to Streamline Marketing Decisions

epsonEpson America Inc. is the U.S. affiliate of Seiko Epson Corporation and a leading provider of digital imaging products including printers, scanners and LCD projectors. http://www.epson.com/

The Challenge: Manual process, Data volume and complexity, limited reporting options, slow analytics turnaround times, inflexible.

Nick Billow, Group Product Manager at Epson America – “It is critical in today’s business environment to have instant and easy access to critical data analytic capability.  Our challenge was to improve our ability to access a large volume of complex data. It was not the best environment to make business decisions”

Infernotions Solutions Used: Polytab data mart, Analytic services, On-demand analytics portal.

The Result: One record of truth, available on-demand, across the company.

Susheem Gupta, Manager Strategy and Analytics – “Access to the Big Data consumer analytics and the rapid turnaround has improved my team’s effectiveness in support of business decision-making.  We have been able to demonstrate the power of this data to both our Epson America and Seiko Epson leadership.”

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