Most retailers are on Facebook in some capacity or the other. Some are more active than others and all of them are trying to increase sales through Facebook. If you are struggling to increase sales from Facebook, you may be making some of these basic mistakes:
- All you do is post images and status updates
- You don’t use it to enhance other marketing campaigns
- Your activity is no different than your competition
- You are not using it for consumer research
- You are evaluating your success on Likes
Facebook is a great platform to increase customer engagement and generate incremental sales, IF used properly. Download the white paper using the link below to see learn more about common mistakes being made by marketers on Facebook.