Entrepreneur.com wrote an excellent article on getting more sales by using the power of big data. In today’s competitive world, getting that first sale isn’t enough. You want repeat sales in order to get loyal customers and beat your competition. And getting that second sale, at times, turns out to be more difficult than getting the first one.
The author talks about three ways to use big data to drive repeat sales:
Know the Basics
The first step is to get to know the basics about your buyer. This goes beyond just knowing their name, email, age, etc. You want to know if their purchase fits / breaks a pattern, does it help you build a taste profie, etc. Big data software can easily provide this information, which will go a long way in helping your marketing efforts.
Listen to Your Customer
Big data will help you learn more about your customers’ behavior, thoughts, preferences, etc. Your job is to just listen and understand them better. Think about how you can align your messaging with their thoughts and preferences. Your goal should be to build strong relationships, and listening to your customers will be a great first step.
Formulate Your Omni-Channel Strategy
If this is the first time you are hearing about Omni-Channel, you are already extremely late to the party. Omni-Channel is simply delivering the right message, at the right time, on the right channel. Your customers are using multiple devices and platforms to interact with you. You want to ensure that your messaging is consistent across all channels and platforms. This will help you build a brand and better engage with your customers.
This was a brief summary of the main article, which can be found here: http://www.entrepreneur.com/article/232471