How to set up attribution tracking on a Bigcommerce site in under 3 minutes

attribution tracking pixel

E-commerce companies of all stripes need guidance on where to direct their spending, at each stage of the customer journey, before and after the first sale. All it takes is 2 minutes, 41 seconds to get the complete view on marketing effectiveness. This post is the first in a series on setting up your e-commerce website for attribution tracking. I will be doing a show-and-tell on installing the tracking pixel on a BigCommerce site, one of the High Performers as per G2Crowd’s rating.

G2-Crowd e-commerce platform Capture

5 Reasons why you should get attribution tracking for your e-commerce website:

  1. Knowing your digital footfall;
  2. Knowing repeat visits;
  3. Knowing your customer journey;
  4. Knowing the channels that convert a visitor into customer – ALL CHANNELS, not just the last one;
  5. Opportunity for planning a budget based on insights of all the above (read more about this here);

Video Tutorial for setting up your Bigcommerce website

Watch video how to do it. NOTE – this tutorial is for Bigcommerce platform only.

Take it for a test drive

Contact us below to try the product as our guest. Sign in to a guest account through the link below and take Polytab for a test drive.

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Image – courtesy of Kevin Simpson (Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0))

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