E-commerce companies of all stripes need guidance on where to direct their spending, at each stage of the customer journey, before and after the first sale. All it takes is 2 minutes, 41 seconds to get the complete view on marketing effectiveness. This post is the first in a series on setting up your e-commerce website for attribution tracking. I will be doing a show-and-tell on installing the tracking pixel on a BigCommerce site, one of the High Performers as per G2Crowd’s rating.
5 Reasons why you should get attribution tracking for your e-commerce website:
- Knowing your digital footfall;
- Knowing repeat visits;
- Knowing your customer journey;
- Knowing the channels that convert a visitor into customer – ALL CHANNELS, not just the last one;
- Opportunity for planning a budget based on insights of all the above (read more about this here);
Video Tutorial for setting up your Bigcommerce website
Watch video how to do it. NOTE – this tutorial is for Bigcommerce platform only.
Take it for a test drive
Contact us below to try the product as our guest. Sign in to a guest account through the link below and take Polytab for a test drive.