I came acros this useful Infographic that illustrates what’s expected in marketing trends for 2014. What I found particularly interesting is the statistic 78% of CMOs think that custom content is the future of marketing. I agree. One message does not suit all. What works for the single urban collegegoer does not work for a suburban affluent senior. My takeaway is that customer intelligence and big data will become even more integral for marketing departments.
“Marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time”
By using data effectively marketers can not only create personalized messages, they can decide the type of content their audience want – do they want offers, promos, feature guides? Analytics helps design custom content by segmenting the audiencearound age, demographics, wants and needs.
Is your data analytics system ready to deliver custom content? Use our free Marketing Intelligence Calculator to find out.