Measuring brand health can be a key element in helping you improve your bottom line. The process of measuring brand health will help you understand how consumers perceive your brand -What are your perceived strengths and weaknesses? What do consumers value most? What do they hate most?
The results of this exercise will greatly improve the effectiveness and ROI of your marketing campaigns. You will be able to capitalize on your strengths and improve your weaknesses. Typically such initiatives are associated with big retailers and smaller retailers often ignore such exercises thinking that it will cost too much.
The good news is that smaller retailers can now use Facebook and get powerful insights into their brand health. You will get to speak directly with your customers and the best part of it all, it won’t cost you a dime.
Download this white paper, which includes step-by-step instructions to walk you through the entire process of measuring your brand’s health.