Social media, blogging, and online information available anywhere and anytime has made the customer more informed than ever and as such it’s become even more important to keep customers happy through every touch point with your organization.Customer intelligence and big data can be used to help the marketing team engage prospects by streamlining marketing, personalize interactions, and create great experiences. The sales team can use customer intelligence to understand the customer and guide them more easily. Customer intelligence can also be used by the service and support team to keep aware of what the customer needs to add value in every interaction and entice loyalty. By applying these rules you can lead your customer from prospect to promoter. The infographic below, created by SAPillustrates the rules for customer engagement.