How to build customer affinity, get repeat sales using analytics?

This case study presents the work Infernotions did with a $150M electronics e-retailer. The retailer had problems with customer attrition and loss of market share. Discount based promotion was eating their bottom line.

Infernotions delivered the analytics solution to help marketing realize the objectives below.

Marketing objectives

  • Increase ROI without increasing budget.
  • Understand customer personas and market to their wants, needs.
  • Give customers an emotional connection to the brand.
  • Leverage social media to build market affinity

Share of Mind = Share of Wallet

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