What Does Complete Customer Data Look Like?
This eGuide is a "before" and "after" appraisal of data integration across multi-channel customer touchpoints. It will help you:
- Identify the key data pillars you need to build a complete customer profile;
- See the rich customer personas that can be generated from the complete customer data;
- Understand what kind of niche personalization can be created with the rich personas.
As always, we hope this is helpful and please let us know if you have any feedback for us.