Case study: Department store chain improves customer engagement, grows revenues per email 40%

analytical-CRM-intelligence

What will you see?

  • The four types of segmentation that were developed (Seasonal, Attitudinal, Demographic and RFM)
  • How the retailer embedded analytics into their campaign planning and execution efforts
  • How the process intelligence led to tailored customer experiences through every touch point
  • List of benefits realized for customer acquisitions and email promotions

About this customer:

Regional department store chain with over 200 stores selling apparel, accessories and houseware. Sales channels include web as well as brick and mortar locations.

Pain points:

  • Promotions are fragmented and reactive
  • Marketing is ad hoc

Their objectives:

  • Market to a strategy and towards target
  • Ensure consistency
  • "Make the right offer to the right customer at the right time"

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