Free Tool for Estimating True Impact of Marketing Campaigns
Some of the challenges of running multi-channel marketing campaigns, and correspondingly relying only on the metrics reported by the email service provider.
- It is difficult to isolate responses to a specific campaign.
- Customers may purchase without clicking through campaigns (for email marketing)
- Customers may purchase without using the promoted offer code.
Estimating the impact of the campaigns is not difficult as this Excel tool will show. This capability is standard for the Polytab cloud-based marketing intelligence automation solution. Submit the form on the left to be sent an Excel workbook showing the revenue impact calculation.