Free Tool for Forecasting Revenues on Upcoming Direct mail/email Campaigns
This spreadsheet based tool will show a basic computation for estimating revenues on an upcoming campaing. Submit the form on the left to be sent the Excel workbook.
As the screengrab shows, you will be expected to enter
- the costs data and
- the constraints on the list size.
The output will be the total cost of the campaign, the expected revenues and the estimated ROI. Such an analysis is useful for establishing the baseline revenues on upcoming campaigns, and planning the discretionary budget on the gap to target.