See how a multi-channel retailer automated its marketing intelligence with Polytab cloud analytics
What will you see?
You will be sent a link to a youtube video that shows
- Automated marketing intelligence by way of reporting, segmenting, target marketing.
- How a single view of customer improves campaign performance
- How delivering process intelligence to front line marketers removes the pressure on IT
- How to create ROI measurements across channels and product divisions
- How to use multiple segmentation schemes (without being swamped by technology).
About this customer:
The company featured in the webinar is a multi-channel retailer with close to $2B in sales annually through direct marketing (catalog + web channel).
- Measure returns on marketing campaigns
- Monitor customer performance by segment
- Improve campaign targeting and messaging
- Improve marketing metrics (revenues per contact)
- Lower IT overhead
View the recorded webinar now!
About The Presenter
Varun Madhok , Head of Client Services, Has spent his 20 plus year career deploying embedded analytics solutions for different industry verticals.
PolyTab is a cloud based customer intelligence platform that lets you identify your best customers, how they respond to marketing campaigns, what they purchase and how they behave over time.