Free Marketing Intelligence Maturity Assessment Calculator
We all know companies like Amazon excel in using customer data to continuously engage customers with timely, relevant marketing messages; but where do you stand against this Gold standard?
Do you know what level of marketing intelligence maturity your organization is at? There is more to marketing than promotions, software & data. It comes down to marketing intelligence which is a blend of processes, people and technology. This is why we developed this tool as part of our strategy consulting as part of a basic gap analysis. We are pleased to make this available for free for the marketing community to find out
- what you could do to keep your competitors from eroding your market share;
- which of your organization, your processes or your technology is your weakest point;
- what is your overall score on a scale of 1-5 (with 1 being an ad-hoc practitioner and 5 being a mature industry leader);
What you get
Submit your information on the form to the left to be directed to a 33-point questionnaire. You will be graded on your organizational, process and technology maturity on a range from the 1-ADHOC practitioner (Reactive and transaction oriented marketing with disparate technologies and poor data quality) to the 5-OPTIMIZED practitioner (CEO level commitment to analytics. Data driven product design and customer strategy, with enterprise-wide common view of customer, IT and metrics).