What's social engagement worth?

A case study on revenue attribution to follower engagement on Facebook

This case study was undertaken for a senior brand manager with a major North American consumer products company.

She asked the following questions

  • Is there a causal relationship from likes on the Facebook timeline to revenues?
  • How much social engagement is needed to see revenue bump?
  • How much time before social engagement delivers revenue lift?
  • What’s each incremental “like” worth?

Fill out the form to the right to download the case study. You will see the design considerations for the solution approach, and the project conclusions.

What's social engagement worth?

  • This field is for validation purposes and should be left unchanged.