Powerful Cross-channel, Cross-device Marketing Revenue Attribution
Get insights into the effectiveness of online and offline marketing channels in converting to sales – in-store and online.
Allocate budget to channels and campaigns per their impact to sales via acquisition and engagement.
Cross-channel, cross-device, multi-touch revenue attribution.
First Click, Last Click, Linear Click, Time Delay Click, Position Based Click–it’s all bollocks. Infernotions stripped away all the noise and showed me the true value of my marketing spend.”. Zachary Belinsky, Vice President, VillageHatShop.com
VillageHatShop.com Success Story
See how Infernotions' Revenue Attribution helped VillageHatShop.com
Persistent customer tracking
- Remove bias to last click attribution through conversion path tracking;
- Easy deployment through commercial tag managers;
- Powerful cross-device tracking capability.
Conversion journey analytics
- Isolate impact of display retargeting on online conversions;
- Understand impact of mobile in conversions;
- Separate out impact of Pinterest and Facebook on conversions;
- Monetize each marketing channel based on analysis of conversion path.
Cross-device revenue attribution
- Guidance on how much to allocate to mobile ads;
- Spend according to where customers touch your channel on the multi-channel path to conversion.
Two options for revenue attribution
- Combination of econometrics, data mining and cutting edge computer engineering technology
- Flexible deployment options
- Suit your needs, budget and results timeline
| Option 1: Without Tag | Option 2: With Tag | |
| Channel ROI assessment | Yes | Yes |
| Campaign effectiveness rating | Yes | Yes |
| Conversion path analytics | Yes | |
| Cross-device attribution | Yes | |
| Set up Timeline | 4-7 weeks | 2-4 months |