Big Data, Big Profits – An Infographic

The infographic below, produced by McKinsey & Company, illustrates how data is used to decrease marketing costs and increase returns. As consumers use more and more technology in their purchasing decision there has been an increase in the data that is available to marketers. Companies that are able to leverage this data effectively in their marketing campaigns have been able to increase their returns. Here are some interesting statistics pulled…

Data Analysis for small and mid-sized businesses

If you are new to using data and analytics for marketing, the task can seem daunting and it’s easy to get overwhelmed by the quantity of data available. By using data you can make your marketing more effective and save money on your marketing budget. The term ‘big data’ has been used a lot recently, and the term itself can be intimidating. But big data does not mean lots of…

Customer behaviour in the omni-channel age – An infographic

The advent of smart phones and tablets has changed how people shop. It has blurred the lines between the offline and online worlds. Omni-channel marketing means that consumers are now browsing aisles in stores while reading online reviews on their smartphones before making a purchase. They are starting a transaction on their smartphones and finishing it on a computer. Customers are more aware than ever, when making a purchase they’ve…

Ghost Cities, Crop Yields, Big Data and Big Problems

A couple of days ago there was a news story on the housing bubble in China. The report spoke of Ghost Cities – row upon row of concrete towers that have mushroomed around the country in anticipation of an upwardly mobile population but with no living soul having yet taken up residence. Check out 24.864N, 102.7954E  to explore one such city in the Yunnan province. It is interesting though that the…

Big Data need not link measurements to an individual (and that’s ok!)

Healthcare organizations in North America have been cautioning the public of the early onset of the flu season. In December the number of laboratory confirmed cases were up 3x over the same time the previous season and as of January 5, 40 deaths have been attributed to the flu in this province. Google Flutrends has been charting this for a while already and the spike is alarming. Noteworthy that the…

When the Sopranos met Big Data (and lost)

Some of the pre-Glee generation may remember the hit HBO series ‘the Sopranos’. I recently came across this clip and it cracked me up. It shows a couple of thugs who try to shake down a Starbucks-like coffee outlet, only to hit the wall. The “little guy” being driven out of business is the local goon. Was David Chase prescient or what? [Caution: Clip contains crude language which may be…

Five reasons that Big Data initiatives go wrong

Gartner’s 2012 hype cycle is not optimistic on Big Data*. The technology is shown as near the “peak of inflated expectations” just about to go over the cliff into the “trough of disillusionment”. The bubble seems ready to pop when the skepticism is so commonplace and the warnings so dire. Even so… this is as yet a young technology and it is difficult to predict its trajectory. I will however list the five…

Preventing shrinkage and reducing logistics risk with telematics

This time of the year, thoughts turn to gifts and gift giving. Usually it involves something expensive – and often it involves shipping to someone far away. That’s where it gets tricky. Remember the viral video of the Fedex guy tossing the computer monitor. That guy may have been the exception, but do we really know what happens behind the scenes? And that’s why we did this experiment. To capture,…