Getting Repeat Sales With Big data

Entrepreneur.com wrote an excellent article on getting more sales by using the power of big data. In today’s competitive world, getting that first sale isn’t enough. You want repeat sales in order to get loyal customers and beat your competition. And getting that second sale, at times, turns out to be more difficult than getting the first one. The author talks about three ways to use big data to drive…

What does it mean to be customer centric? – An infographic

What’s the difference between a business that is customer focused and one that is customer centric? A customer-focused business prides itself on maintaining a great customer experience whereas a customer centric business looks at the lifetime value of a customer and focuses marketing efforts on the high-value customer segment to drive revenue. Here are some quick tips on how to become a customer centric business: Analyze customer data to identify…

You might be in trouble if your customer acquisition strategy hasn’t changed dramatically in the last few years…

A successful marketing strategy depends on two things: knowing what your customers want, and knowing where they can be found. Your marketing strategy should change as these two attributes change. In the past few years, there has been some change in what customers want, however, where they can be found has changed drastically. A few years back, customers were primarily using their desktop / laptop, and social media sites were…