Infographic: Cost of Unhappy Customers

Unhappy customers are more influential than you may think. American business lost $537 billion due to unhappy customers. The good news is that there are many tools out there that will help you use data to build a loyal and happy customerbase. Before we get to that, take a look at the infographic: Source: http://www.entrepreneur.com/article/234603 Download the Loyalty Cookbook to understand how you can use the power of Big Data to…

Getting Repeat Sales With Big data

Entrepreneur.com wrote an excellent article on getting more sales by using the power of big data. In today’s competitive world, getting that first sale isn’t enough. You want repeat sales in order to get loyal customers and beat your competition. And getting that second sale, at times, turns out to be more difficult than getting the first one. The author talks about three ways to use big data to drive…

You might be in trouble if your customer acquisition strategy hasn’t changed dramatically in the last few years…

A successful marketing strategy depends on two things: knowing what your customers want, and knowing where they can be found. Your marketing strategy should change as these two attributes change. In the past few years, there has been some change in what customers want, however, where they can be found has changed drastically. A few years back, customers were primarily using their desktop / laptop, and social media sites were…