Top 5 Reasons that Telematics/Big Data are displacing market research

Consumer telematics is muscling in on traditional market research and for some very good reasons. If market research is like using a microscope then consumer telematics is like using the Hubble space telescope. To be more specific here are the five reasons that traditional market research and customer experience studies come up short. Reason #1: People lie “Lying” is a strong word. But the truth is that customer responses are…