The Marketer’s Guide to Actionable Data – An Infographic

Marketer’s know the importance of collecting data, but even though they know the importance of data 39% of marketers say their company’s data is collected too slowly or too infrequently and 29% say their company has too little or no consumer data. In addition to this even more marketers admit they are struggling to use data effectively in their marketing campaigns. 45% aren’t using data to personalize their marketing communications;…

How do manufacturers fit into omni-channel marketing

With advancing technology and shifting customer behaviour the multi-channel environment is evolving into omni-channel marketing. Ensuring that consumers get a seamless consumer experience no matter what channel they are using is a challenge that retailers are starting to address by implementing omni-channel strategies across their organizations. How do manufacturers fall into this strategy? Is omni-channel something that manufacturers should be concerned with? Considering how intertwined manufacturers and retailers are they…

Customer behaviour in the omni-channel age – An infographic

The advent of smart phones and tablets has changed how people shop. It has blurred the lines between the offline and online worlds. Omni-channel marketing means that consumers are now browsing aisles in stores while reading online reviews on their smartphones before making a purchase. They are starting a transaction on their smartphones and finishing it on a computer. Customers are more aware than ever, when making a purchase they’ve…