From Big Data to Big Personalization – An Infographic

From the infographic below marketers know how important it is to use big data and provide a personalized online experience for their customers, however not all marketers are doing this. What are their obstacles? They don’t have access to real time data, data isn’t collected frequently enough, inability to turn data into actionable insight. How I interpret this is that they have the data, but they don’t have the internal…

Infographic: How do you know if you have good customer data?

In today’s data-driven world, we all have at least some sort of data on our customers. We have made significant efforts to collect email addresses, Facebook IDs, demographic data, etc. But, how do you know if this data is any good? See the infographic below and decide for yourself. Did you relate more to Mr. Not-So-Sure? Do you want to see what complete customer data looks like? Click the link…

Retail and the Big Data Revolution – An Infographic

This interesting infographic has some great statistics on how big data makes retailers more competitive. Some great take-a-ways: All retailers are gathering data from a variety of sources 54% says data has brought gains in multi-channel sales 64% say brand loyalty will be the largest gain they get through big data analytics 52% say they have been able to increase sales by offering the next logical item 54% are not…

The Marketer’s Guide to Actionable Data – An Infographic

Marketer’s know the importance of collecting data, but even though they know the importance of data 39% of marketers say their company’s data is collected too slowly or too infrequently and 29% say their company has too little or no consumer data. In addition to this even more marketers admit they are struggling to use data effectively in their marketing campaigns. 45% aren’t using data to personalize their marketing communications;…

Data Analysis for small and mid-sized businesses

If you are new to using data and analytics for marketing, the task can seem daunting and it’s easy to get overwhelmed by the quantity of data available. By using data you can make your marketing more effective and save money on your marketing budget. The term ‘big data’ has been used a lot recently, and the term itself can be intimidating. But big data does not mean lots of…

How do manufacturers fit into omni-channel marketing

With advancing technology and shifting customer behaviour the multi-channel environment is evolving into omni-channel marketing. Ensuring that consumers get a seamless consumer experience no matter what channel they are using is a challenge that retailers are starting to address by implementing omni-channel strategies across their organizations. How do manufacturers fall into this strategy? Is omni-channel something that manufacturers should be concerned with? Considering how intertwined manufacturers and retailers are they…