Infographic: Cost of Unhappy Customers

Unhappy customers are more influential than you may think. American business lost $537 billion due to unhappy customers. The good news is that there are many tools out there that will help you use data to build a loyal and happy customerbase. Before we get to that, take a look at the infographic: Source: http://www.entrepreneur.com/article/234603 Download the Loyalty Cookbook to understand how you can use the power of Big Data to…

Infographic: How do you know if you have good customer data?

In today’s data-driven world, we all have at least some sort of data on our customers. We have made significant efforts to collect email addresses, Facebook IDs, demographic data, etc. But, how do you know if this data is any good? See the infographic below and decide for yourself. Did you relate more to Mr. Not-So-Sure? Do you want to see what complete customer data looks like? Click the link…

Infographic: What do customers really want from you (marketers)?

Expectations of consumers have changed with the rise of numerous touch points and channels. Consumers want a seamless experience regardless of the channel they choose to get in touch with you. We will stop talking now and let the infographic do all the work:   Source: www.cmo.com   Not sure where you stand relative to industry leaders? Try out the free assessment below.

You might be in trouble if your customer acquisition strategy hasn’t changed dramatically in the last few years…

A successful marketing strategy depends on two things: knowing what your customers want, and knowing where they can be found. Your marketing strategy should change as these two attributes change. In the past few years, there has been some change in what customers want, however, where they can be found has changed drastically. A few years back, customers were primarily using their desktop / laptop, and social media sites were…

Retail and the Big Data Revolution – An Infographic

This interesting infographic has some great statistics on how big data makes retailers more competitive. Some great take-a-ways: All retailers are gathering data from a variety of sources 54% says data has brought gains in multi-channel sales 64% say brand loyalty will be the largest gain they get through big data analytics 52% say they have been able to increase sales by offering the next logical item 54% are not…

How do manufacturers fit into omni-channel marketing

With advancing technology and shifting customer behaviour the multi-channel environment is evolving into omni-channel marketing. Ensuring that consumers get a seamless consumer experience no matter what channel they are using is a challenge that retailers are starting to address by implementing omni-channel strategies across their organizations. How do manufacturers fall into this strategy? Is omni-channel something that manufacturers should be concerned with? Considering how intertwined manufacturers and retailers are they…

Customer behaviour in the omni-channel age – An infographic

The advent of smart phones and tablets has changed how people shop. It has blurred the lines between the offline and online worlds. Omni-channel marketing means that consumers are now browsing aisles in stores while reading online reviews on their smartphones before making a purchase. They are starting a transaction on their smartphones and finishing it on a computer. Customers are more aware than ever, when making a purchase they’ve…