Analytical Maturity Model for Marketing Processes

The marketing process maturity model presented below identifies the practices that distinguish laggards from leaders like Amazon.com, Netflix, Harrah’s Entertainment and Proctor & Gamble who are using data to continuously hone their strategy and beat the competition. The summary chart below represents the five stages in analytical maturity and the curve running through the graph represents the evolution path to achieving the Level 5 Optimized maturity stage. Click on the…