Why do businesses with great customer service succeed?

– they realize that great customer services translates into customer loyalty – they know it costs more to get new customers than it does to keep existing customers – they know customers are more likely to talk about bad service than good service – They know customers spend more at companies that have great customer service Below is a great infographic, by KISSmetrics, that gives lots of information and statistics…

The importance of clean data

Data is considered a valuable aspect by companies. Businesses that have never considered using data in their marketing have now realized the importance of data in increasing the effectiveness of their marketing and in making better business decisions. However, bad data costs companies money. Each year Experian Data Quality commissions research on data quality in companies in the UK, Europe and the US. A summary of the results is below.…

Retail and the Big Data Revolution – An Infographic

This interesting infographic has some great statistics on how big data makes retailers more competitive. Some great take-a-ways: All retailers are gathering data from a variety of sources 54% says data has brought gains in multi-channel sales 64% say brand loyalty will be the largest gain they get through big data analytics 52% say they have been able to increase sales by offering the next logical item 54% are not…