According to a recent study by Adobe, the two biggest challenges facing marketers are proving campaign effectiveness and understanding whether digital campaigns are working. CEOs are worried that digital marketing spend is increasing without a clear understanding of its revenue impact.
Here are some common problems we hear from industry experts:
- We are struggling to prove that our digital campaigns are driving online and in-store sales.
- What is the incremental revenue being generated by digital marketing?
- We do not know for sure which digital channels are working.
- What’s social media engagement worth to the bottom line?
If you are facing similar problems, download our white paper (Are You Correctly Measuring The Impact of Digital Marketing?) below.