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Process gaps can affect your marketing returns. Make sure you are following the best-practices marketing process.
Loyalty is more than a points system. Use the best-practices loyalty program cookbook to grow your profitability.
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Steve's social strategy was not delivering sales. He used Polytab's social integration configuration to convert social followers
"The Social Wiz"
Rich's merchandise mix was sub-optimal. Margins were low. He used Polytab's consumer intelligence modules to improve product mix
"The Savvy Negotiator"
Nancy inherited a legacy operation &
a hiring freeze. She used Polytab omni-channel to launch a loyalty program with email,
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Get more from your analytical initiatives. Read more on best practices and thought pieces on our blog. 1 Best practices marketing campaign management process flow diagram, 2 Case studies: Cut marketing budget by 40% with cloud-based intelligence, 3 predictions on convergence of Mobile devices, Big Data & Cloud Analytics, 4 ways that social media sign-on transforms CRM, target marketing, 5 Reasons that Telematics/Big Data are displacing market research, 6 ways marketing intelligence automation is distinct from Marketo, Hubspot, 7 kinds of segmentation every marketer must consider.