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Get more from your analytical initiatives. Read more on best practices and thought pieces on our blog. Does digital marketing matter if you cant measure offline sales?, Best practices marketing campaign management process flow diagram, 3 social media myths that destroy margins, the brand (& careers), Predictions on convergence of Mobile devices, Big Data & Cloud Analytics, 5 Reasons that Telematics/Big Data are displacing market research, 6-reasons why digital agencies fail to demonstrate marketing ROI, 7 kinds of segmentation every marketer must consider.