Seen and heard at the Lift & Co business conference on Cannabis in Canada

Seen and heard at the Lift conference on Cannabis in Toronto in May 2018: Thoughts on legalization, competing with the black market, building Canadian leadership in the space for global expansion, and the path forward. [For a less formal discussion on the takeaways from the conference, read the Top 10 takeaways here] State of Cannabis in Canada : A conversation with representatives from the federal, municipal (City of Brantford) and…

Infographic: Cost of Unhappy Customers

Unhappy customers are more influential than you may think. American business lost $537 billion due to unhappy customers. The good news is that there are many tools out there that will help you use data to build a loyal and happy customerbase. Before we get to that, take a look at the infographic: Source: http://www.entrepreneur.com/article/234603 Download the Loyalty Cookbook to understand how you can use the power of Big Data to…

Getting Repeat Sales With Big data

Entrepreneur.com wrote an excellent article on getting more sales by using the power of big data. In today’s competitive world, getting that first sale isn’t enough. You want repeat sales in order to get loyal customers and beat your competition. And getting that second sale, at times, turns out to be more difficult than getting the first one. The author talks about three ways to use big data to drive…

Why do businesses with great customer service succeed?

– they realize that great customer services translates into customer loyalty – they know it costs more to get new customers than it does to keep existing customers – they know customers are more likely to talk about bad service than good service – They know customers spend more at companies that have great customer service Below is a great infographic, by KISSmetrics, that gives lots of information and statistics…

The importance of clean data

Data is considered a valuable aspect by companies. Businesses that have never considered using data in their marketing have now realized the importance of data in increasing the effectiveness of their marketing and in making better business decisions. However, bad data costs companies money. Each year Experian Data Quality commissions research on data quality in companies in the UK, Europe and the US. A summary of the results is below.…

From Big Data to Big Personalization – An Infographic

From the infographic below marketers know how important it is to use big data and provide a personalized online experience for their customers, however not all marketers are doing this. What are their obstacles? They don’t have access to real time data, data isn’t collected frequently enough, inability to turn data into actionable insight. How I interpret this is that they have the data, but they don’t have the internal…

Infographic: How do you know if you have good customer data?

In today’s data-driven world, we all have at least some sort of data on our customers. We have made significant efforts to collect email addresses, Facebook IDs, demographic data, etc. But, how do you know if this data is any good? See the infographic below and decide for yourself. Did you relate more to Mr. Not-So-Sure? Do you want to see what complete customer data looks like? Click the link…

Infographic: What do customers really want from you (marketers)?

Expectations of consumers have changed with the rise of numerous touch points and channels. Consumers want a seamless experience regardless of the channel they choose to get in touch with you. We will stop talking now and let the infographic do all the work:   Source: www.cmo.com   Not sure where you stand relative to industry leaders? Try out the free assessment below.