attribution tracking

How to set up Polytab attribution tracking using Google Tag Manager in under 3 minutes

E-commerce companies of all stripes need guidance on where to direct their spending, at each stage of the customer journey, before and after the first sale. All it takes is 2 minutes, 21 seconds to get the complete view on marketing effectiveness. This post is part of a series on setting up your ecommerce website for attribution tracking. I will be doing a show-and-tell on installing the tracking pixel using…

Q&A at eTail West: Top questions on attribution from ecommerce retailers

We were manning our booth at the eTail West Trade show in Palm Springs in the picture above. I am from Chicago. Varun’s from Toronto. Can you tell by our smiles we have been enjoying the California sun?  🙂 Thanks to the eTail folks for running a fantastic show. And thank you! to all who stopped by our booth for a chat. We discussed business, talked about alliances, shared our respective experiences…

Do affiliates really deliver incremental sales? How to measure that impact?

I have written about affiliate marketing several months ago. I wanted to revisit the topic having recently worked with a client who is just starting an affiliate program. They raised a number of good questions. I had to answer the following: How to determine, who gets the credit for purchase? Coupon site affiliates – do they add value or are they a threat? Before I share my discoveries, here’s my primer…

How should retailers measure impact of TV advertising on sales?

The drums have been beating for long that digital ad spending in the US will surpass Television spending. Digital already surpasses TV spending in some parts of Europe and Asia. Despite this TV remains a strong player. In fact this study on data collected from 2010-2014 found TV as outperforming digital, print and radio advertising on key performance indicators. A quote from the said study: “TV is the giant megaphone…When you want to…

How to check if display advertising is driving incremental sales? (with case study)

In 2016, digital display ad spending will eclipse search ad spending in the US for the first time [Source: Emarketer]. Overall, one in five dollars devoted to digital in 2016 will go to “banners and other” digital display ad types. Budget is shifting to display because the technology purportedly targets intent and is a superior method to content that drives click-throughs. Some studies (download PDF report from Nielsen ) show that click activity…

Polytab marketing attribution

Marketing spend out of control? Meet us at Etail West to see how attribution helps you grow without blowing the budget.

Join us in Palm Springs, CA at eTail West, February 22 – 24 to see how to manage your marketing spend and grow your business profitably with Polytab attribution. We are at booth #918. Here are a couple of good reasons to stop by: See how to measure multi-channel marketing impact: The common questions from marketers and online retailers are about- digital marketing impact on phone sales, true impact of affiliates, shopper flow at each stage…

small retailers

How do small retailers do online marketing without breaking their marketing budget?

My small business  clients (a retailer with less than 200 employees) express concern over their limited resources. The marketing function is usually the last position to be hired – way after sales and operations. Usually someone from the technology side sets up online campaigns. There are two problems with this approach: it takes a lot of time and patience to set up various campaigns, especially search engine marketing reports are complicated and most…

How to set up Google Adwords to track sales attribution across PPC campaigns

Here are the answers to a few important questions regarding sales tracking: Why manual tagging for Google AdWords is necessary for managing campaign spend? We need manual tagging to make recommendations on google campaign effectiveness. All other banner/ advertisers use manual tagging to communicate to your website’s source where the customers have entered from. This tagging information is read by our pixel and Google Analytics pixel to compile the information. Auto-tagging…

Shopper journey analytics and marketing attribution

Introducing the Polytab app for marketing attribution

On December 22, 2015 Infernotions launched the Polytab app for marketing attribution. Polytab is a marketing attribution SaaS (software as a service) solution. It is the culmination of Infernotions’ consulting and product expertise in the space. Top 10 reasons for digital marketers to use Polytab marketing attribution Here are the top 10 questions answered by digital marketers What % of orders are attributed to organic search ? What % of orders are attributed to…

attribution tracking

Short on staff, tight on cash; How do mid-market retailers know where to spend their marketing budget?

Running a successful small/mid-sized retail business has always been a challenge. The information age has compounded the challenge. The consumer is just a click away from comparison pricing. A furniture retailer in my neighborhood has posted a note publicly that pictures are not permitted unless with permission of the salesperson. But the age of information has its rewards as well. Through popular digital channels any retailer can promote its wares to…